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Hawke Building, UniSA City West, 57 North Terrace, Adelaide, SA, 5000

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Ever wondered what it takes to be an entrepreneur? The professional and personal challenges, the high and lows, the failures and the success?

Startup Weekend is an intense 54 hour event which focuses on building a web or mobile application which could form the basis of a credible business over the course of a weekend. The weekend brings together people with different skillsets – primarily software developers, graphics designers and business people – to build applications and develop a commercial case around them.

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 400 past events in 100 countries around the world in 2011.

The non-profit organization is headquartered in Seattle, Washington but Startup Weekend organizers and facilitators can be found in over 200 cities around the world. From Mongolia to South Africa to London to Brazil, people around the globe are coming together for weekend long workshops to pitch ideas, form teams, and start companies.

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups.  Come share ideas, form teams, and launch startups.



Nov 29
  • Registration Starts
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow


Nov 30
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Lunch
  • Mentors Arrive
  • Dinner
  • Finished for the day. You may stay and work as late as the venue will allow


Dec 1
  • Arrive, simple breakfast & coffee
  • Lunch
  • Pitch Mentoring
  • Dinner
  • Judging & awards
  • Wrapup
  • Go home!
Platinum Sponsors

Ned Moorfield

CoFounder - goCatch   |   LinkedIn

Ned Moorfield loves using innovative technologies to shake up stuffy, monopolised industries. In 2011, this led him to co-found goCatch, Australia’s leading taxi booking app and one of Australia's hottest tech start-ups. Almost two years later, goCatch has secured over $4M in funding and is getting 40,000 taxi bookings each month. goCatch is a smartphone app that is transforming the taxi industry for the better. The app uses the latest GPS and mobile payment technologies to improve the overall experience of using taxis.

Born and educated in Adelaide, Ned graduated in Computer Systems Engineering at the University of Adelaide in 2002. He then went on to live and work in Canada, Germany, England and Ireland, where he worked in advanced manufacturing and investment banking before returning to Australia in 2006. Having grown goCatch from its initial idea spark to a 15 staff-person strong nation-wide business, Ned has firsthand experience overcoming the challenges of establishing, growing and funding technology-lead businesses.

Houssam Abiad

Entrepreneur / Councillor - Adelaide City Council   |   LinkedIn

Houssam established Digimob Australia in 2001 while at university and has seen it grow into one of the largest telecommunication service centres in Australia, acquiring Alltech in 2011. He then established three more successful South Australian businesses: Felici Espresso Bar, strategic marketing company MuscleGroup, H by Felici Restaurant in Burnside Village and recently announced a venture with Glam Adelaide, with the latest online business Glam Diary. His entrepreneurship has seen him win many awards including the Ernst & Young Entrepreneur of the Year 2011 Finalist and the Australian Leadership Award at the Future Summit.

Houssam was elected to the Adelaide City Council in 2010 and strives to offer the Adelaide business community and residents fresh, innovative and “big picture” solutions. . Houssam is responsible for moving a motion and getting unanimous support to re-develop Rundle Mall and create a Digital Strategy for the City of Adelaide to help support businesses and entrepreneurs, making Adelaide the first city in Australia to adopt such a strategy. Houssam has recently received unanimous support from council to call for Adelaide to be named the City of Entrepreneurs.

Paul Smith

Small Business Area Manager at ANZ Bank

Paul is an Area Manager for Small Business with the ANZ. He has over 10 years experience over various areas of retail and business banking.
ANZ is now heavily involved in assisting start up businesses to succeed throughout Adelaide with sponsorship of various start up programs.

In a previous life he also owned and operated his own small business in Western Australia so is well aware of the challenges, high and lows of running a new business.

Gold Sponsors
Silver Sponsors

Dr Stephen Rodda

CEO of ITEK Ventures   |   LinkedIn

Stephen Rodda is Chief Executive Officer of ITEK Ventures Pty Ltd and the Director of Research and Innovation Services at UniSA. Prior to this he was a Senior Investment Manager with a Venture Capital fund.

Throughout his career, Stephen has played an active role in the formation and financing of more than 10 companies and securing approximately $35 million in grants, investments and other funding.

Stephen has a first class Honours degree, a PhD in Biochemistry and was awarded the University Medal. Subsequently he was awarded the prestigious CJ Martin and Arthritis Foundation fellowships for post-doctoral training at Harvard University.

In addition, Stephen holds a Masters of Business Administration from La Trobe University and is a Graduate of the Australian Institute of Company Directors.

Graham Wakeling

Managing Director of InBusiness Magazine   |   LinkedIn

Graham has 35 years experience in marketing, sales, business development, import/export, manufacturing, print and online publishing, not to mention a brief but successful stint in local government politics in Britain.

He is a compulsive entrepreneurs and these days he is the boss of InBusiness Magazine and he's regarded as one of the most well connected people in Adelaide.

He was so excited about Startup Weekend that he even participated in one in July teaming up with our youngest ever participant, 12 year old Zen. This is in keeping with one of his side projects, the 1625 project which is geared at providing entrepreneurial education to entrepreneurs aged 16 to 25 years old.

Kishen Vijayadass

Partner - BDO   |   LinkedIn

Kishen is a Chartered Accountant working with businesses across a range of industry sectors including property & construction, retailing, music, digital content licensing, professional services, manufacturing, technology media & telecommunications and not-for-profit.

Shane Yeend

Co-Founder of Imagination Entertainment

Imagination was founded in 2002

Imagination is a global games and media company with offices and distribution in United States, Canada, United Kingdom, Europe, Australia and New Zealand. Imagination manages a portfolio of companies and investments that range from Aviation to Property. Imagination was awarded Most Innovative Company in America under 2000 employees and the same year Most Innovative Company in Asia Pacific under 2000 employees. Shane has been a recipient of over 55 awards including Deloitte Innovator of the Year in 2002 and was Ernst & Young Australian Entrepreneur of the Year in 2007.

Imagination Ventures have donated more than $7 million to charities in Australia since 2004, with over $5 million going to the McGuiness McDermott foundation for Women’s & Children’s Hospital projects in South Australia.


Geoff Kwitko

Serial Entrepreneur, Web Consultant   |   LinkedIn

Geoff has loved every minute of founding and selling a number of internet related companies over recent years, including an online media monitoring service with over 4,000 customers, an Australian sharemarket discussion community with 22,000 members, and a web marketing and programming consulting firm with 8 staff. Now, Geoff works as a consultant implementing internet marketing campaigns for medium sized companies (PPC advertising, lead collection, landing page optimisation, CRM, ecommerce, social media, video marketing etc). In his spare time, Geoffrey leads and mentors a community of over 900 young tech entrepreneurs and web consultants around Adelaide, called The Startup Club. Over the last three years, over 40 free Startup Club events and workshops have held for local entrepreneurs, including 3 day business seminars and a full day IT conferences.

Pari Pathak

Managing Director - Magnifier Technologies

Pari Pathak is the co-founder and Director of Magnifier Technologies an Adelaide based software development company. With over 10 years in the industry, Pari has been instrumental in the development and rollout of many SaaS, enterprise scale, applications. Although technically inclined, Pari has very quickly learnt the ropes (sometimes the hard way) to enhancing his entrepreneurial skills. He believes that passion, persistence, hard work and integrity are the essential ingredients for success and is always keen to mentor young entrepreneurs with great skills and ideas.

Craig Yeung

Partner - Piper Alderman   |   LinkedIn

Craig is a partner in Piper Alderman’s corporate division. He has extensive experience advising on corporate, commercial and securities law, in particular venture capital, capital raisings, mergers and aquisitions and financial services. Craig has advised many private and public companies in relation to their capital raising needs, from early stage start-up companies to ASX listed companies. He has also advised fund managers and investors in relation to providing capital to companies in need of funding.
Craig also writes regularly for the online publication Startup Smart and is a mentor for Sydney tech incubator PushStart.

David Bartholomeusz

Founder Griffin Alliance   |   LinkedIn

David had grown bricks & mortar business and inline businesses in the hospitality industry with zero bank or investor finance.

He sits on the Entrepreneurs Organization's global learning committee as well as heading up the EO Accelerator program for them in South Australia and has tertiary qualifications in corporate law, evolutionary biology and entrepreneurship. David is fascinated by bricks & mortar and on line communities: how they form, divide and dissolve.

Business Influences include: Roberto Cardone (Cibo Group), George Naddaff (Boston Chicken), John Ibrahim Darth Bane, anyone who is awkwardly suspicious of the things that Seth Godin writes. Business Approach: Conservative, Organic.

Doug Adamson

Case Manager - Commercialisation Australia   |   LinkedIn

Doug Adamson fills his days working with innovative companies. As a Case Manager with Federal Government agency Commercialisation Australia, Doug assists companies to bring new products, processes or services to the market. He's recently managed a portfolio of early-stage technology investments for a seed stage venture capital fund, and is an advisor to a number of other SME's in training, manufacturing, software, and hospitality. Doug has founded, grown, managed and sold businesses in media, distribution, and web software, and has qualifications in electronic engineering, finance, venture capital and company directorship. His other business interests include a software operation specialising in “big data” analysis, a business facilitating production, training and publishing in organic agriculture and organic gardening, and a boutique tourism operation in the Adelaide Hills.

Jason Goodridge

Managing Director at Axios IT Pty Ltd   |   LinkedIn

Jason has a Bachelor of Science with majors in Math and Computer Science and a Bachelor of Engineering with Honors in Computer Systems. He has since also completed his MBA.

He now works as the Managing Director of local software firm Axios IT. In this role the Axios team achieved listings in BRW, inBusiness and SmartCompany growth lists in 2009 and took out the Telstra SA Small Business of the Year award in 2010.

He also sits ion the board of WebTemplate, Indigo Business Computer Services, Australian Computer Society and the Advisory Board for the School of Computer & Information Science at UniSA.

Philip Mayes

Co-Founder of Mighty Kingdom   |   LinkedIn

After working up the ranks at one of New Zealand's largest and most successful IT companies, Philip chucked it all in to study game development. After graduating in 2005 he landed a job at Ratbag Games, at the time one of the premier game development companies in Australia, and also where he met Jindou Lee. After the demise of Ratbag at the hands of Midway Studios, Philip shifted to Krome Studios and worked on several high profile games, including Star Wars: The Force unleashed (although he insists this was less fun than it sounds).

The release of the iPhone and app store presented an opportunity to get out from underneath a publisher's thumb, so Jindou and Philip joined forces to found Mighty Kingdom in 2010. In addition to client work, Philip and Jindou kept developing their own IP. One of those ideas would become Happy Inspector, and after working through the Startmate and 500 Startups incubators it would go on to successfully raise investment in the US. With the Happy Inspector team moving to San Francisco, Philip decided to stay with Mighty Kingdom in Adelaide and focus once again on his passion for making games.

Quentin Zervaas

Founder of Transit Times   |   LinkedIn

Quentin has a Bechelor in Computer Science from Adelaide University and is the author of Practical Web 2.0 Applications with PHP.

In addition to being a developer at his own company Zervaas Enterprises, he is the founder of the popular iOS and Android app, Transit Times which most of you probably have on your phones.

Jason Cross

Cofounder of Aston Club   |   LinkedIn

Jason is the VP of Innovation Engineering at Aston Club Pty Ltd, a mobile payment platform. He has been developing software since the young age of 8, where Jason self taught himself how to code in multiple languages. Jason has always been a hustler, looking for the next thing to develop and sell. The idea of working 9-5 for someone else has never stuck to Jason, he has always wanted to run his own companies and has had a few startups in the last 10 years.

He has helped many startups get off the ground from advice to developing MVPs, most notably Jason lives and breathes startups, he lives to educate others about the startup life.

Anita Nedosyko

Founder of The UniCoach   |   LinkedIn

Anita is CEO of The Unicoach, a company that was formed at Start-up Weekend Adelaide 2012 which then went on to become a winning participant of the 2013 ANZ Innovyz Start Accelerator Program. With the knowledge that she has gained from these experiences and as an entrepreneur of a newly established start-up company she will be able to share with you valuable networks and information on leadership, team work, pitching, marketing and business strategy. Anita loves seeing creative ideas blossom into reality.

Andrew Andrews

CIO and Entrepreneur   |   LinkedIn

Andrew is a seasoned veteran of the tech sector in Adelaide. He started cutting code as a teenager in the 70s and wend on to do a Computer Science Degree at Adelaide University in the 80s.

He spent the 80s and 90s working as a programmer and systems analyst in government and corporate roles. In 2001 he founded EzyPayroll a tech centric payroll solution that has clients worldwide. He is still the managing director there.

More recently In addition to his consulting work he is the CIO of MiTimes a startupmobile time keeping up for the legal profession.

Stuart Snyder

Co-Founder, CFO of YourAmigo   |   LinkedIn

Stuart Snyder, was a cofounder, director, and CFO of YourAmigo Ltd which was the SA exporter of the year in 2008. YourAmigo was incorporated in 1999 and successfully commercialised novel search technology acquired from the Flinders University. YourAmigo’s was a technology leader in the search marketing space with installations on web sites in over 30 different countries including many of the world’s top 100 ecommerce companies. YourAmigo’s company headquarters is still in Adelaide although virtually all sales are export. Stuart grew up in Silicon Valley, starting his career as a CPA with KPMG in San Jose, California and migrated to Adelaide in 1993 when he married an Australian citizen.

He is now semi retired, mentoring in entrepreneurship.

Remco Marcelis

Virtual CFO   |   LinkedIn

He has been a CFO/COO for innovative technology/cleantech businesses for the last 10 years.

Prior to this he had 4 years in private equity as an Investment Director for Paragon and Investment Manager at Playford Capital. He also has a further 10 years working with multinational management consulting/IT services companies.

He holds a MBA and Graduate Diploma in International Studies from UniSA and a Company Directors Diploma from the Australian Institute of Company Directors.

Ving Giang

Speaker - Entrepreneur - Magician   |   LinkedIn

As an online entrepreneur, Vinh left his career in accounting in 2011 to pursue online business. He started this journey in the garage of his investment property with two of his best friends: Lenny and Jeff to form what would be known as Encyclopedia of Magic. They won the first Startup Weekend in Adelaide and have grown ever since. The team then went on to receive the Young Entrepreneur of the Year Award from BusinessSA.

The business kept growing and financially set Vinh free, and this has enabled him to do what he loves most in life: Speaking about the psychology behind Magic to create positive change.

Adam Jenkins

IT Lecturer at UniSA

Adam is an academic from the University of South Australia, working in Information Technology. He teaches programming and issues around new media and technology, with a focus on web, mobile and games development.He has a particular interest in crowd sourcing technology, and was the VP of Wikimedia Australia, working with the Wikimedia Foundation to further the development of Wikipedia and various related projects. He completed his undergraduate work at the University of Adelaide, majoring in Philosophy, before going on to work on a PhD focused on Knowledge Management and epistemology through the University of South Australia. Prior to moving to academia, Adam was a web developer and programmer, having started in web development back in 1994 - over the years he has been involved in everything regarding the web, from HTML and design, through through programming in a variety of languages, and has worked as a system administrator and consultant.

Emma Beams

Intrapreneurship Consultant   |   LinkedIn

Emma is a qualified solicitor specialising in contract and intellectual property law combined with commercial management experience – but she has managed to shed these shackles to play in the much more awesome space of innovation, entrepreneurship and supporting start-ups.

Emma oversaw the creation of Venture Dorm, a practical entrepreneurship education program which provides training, support and structure to start-ups to validate their business idea and find a viable business model.

She now acts as consultant and facilitator introducing intrapreneurship into businesses.

Finn Peacock

Founder - SolarQuotes   |  

Finn is an expert in PPC advertising and creating & communicating business USPs. He runs a range of on-line businesses and was featured in The Four Hour Work Week by Tim Ferriss. He loves bike riding too!

Rebekah Ireland

Managing Director at Rhodes Recruitment

Rebekah Ireland is currently employed at the University of South Australia within Career Services.

She is the Managing Director of her own business, Rhodes Recruitment, current Vice Chair of the SA Australian Teleservices Association and Business Development – Strategy for Start Up Inc.

Currently studying her Masters of Business Administration, she has also held senior positions at Excel Recruitment in Business Development, and as State Manager at Sinclair Recruitment.

As a result, Rebekah has an intricate knowledge of the recruitment industry, marketing and business and has an extensive network of industry contacts in South Australia and nationwide.

Mark Bruce

Commercial Manager

In his time at ITEK, Mark Bruce has successfully taken early stage scientific discoveries from the laboratory all the way through to technological development and introduction to customers in the marketplace.

In addition to managing a large portfolio of international patents and executing licenses in the biotech space, Mark has directly helped secure over $1 million in external funding for University research and commercial development projects. He was also instrumental in spinning out Ceridia, a company created to commercialise a drug delivery technology based on University IP, which has since completed human clinical trials and industry-partnered projects.

Mark holds a Masters Degree in Science and Technology Commercialisation, a Graduate Diploma from the Australian Institute of Company Directors and is a degree-qualified biotechnologist.

He has previously been involved with start-up companies commercialising new products and inventions and has helped build a merchandise business unit for a large marketing and strategic communications group.

Mark maintains a keen and broad interest across diverse areas of science and technology and endeavours to keep up-to-date with the latest developments and trends.

Chris Nicolas

CoFounder of Pocket Menu   |  

Chris is a CPA and holds a Bachelor of Commerce and Masters of Business (Property) with expertise in accounting, real estate, social media marketing and technology startups. After spending 5 years working as an accountant, Chris became a land agent and started his first company at the age of 21 with an independent real estate buyers’ agency, which used technology to help source, perform due diligence and acquire over $5,000,000 worth of property. Chris was a co-founder in another startup earlier this year which raised funds early but didn’t make it past beta. Chris was also one of the founding members of Majoran Distillery, and has previously participated in Adelaide University’s eChallenge, attended several startup seminars and workshops around Australia and is an alumnus at Startup Weekend. He is currently working on a new startup while consulting in social media and technology in the retail sector.

Hung Ngo

CoFounder of Invision Net

Hung Ngo is co-founder of Invision Net, an Internet Marketing Agency and Google Certified Partner.

Since 2007, Hung has worked in the direct marketing space with some of the largest companies online.
He also taught marketing concepts at the Affiliate Summit in Las Vegas USA, to Business Centres back home in Adelaide, South Australia.

Now at Invision Net, Hung consults and creates online marketing campaigns for a range of industries, from large 5 star international hotel chains, to locally owned and operated businesses.
His services offer the complete online marketing solution: starting with market research (what do customers want) to generating the traffic (getting leads and prospects) and finally landing page creation and optimisation (turning those prospects into customers).

Chris Fah

CoFounder of Invision Net

Chris helps organisations to meet their business goals using pay per click advertising and irresistible web pages.

He is co-founder of Invision Net, an Adelaide-based Internet Marketing Agency that helps businesses of all sizes from 5 star hotel groups, to local sole traders.

He has educated crowds at key events from local Business Enterprise Centre seminars to large conferences in Las Vegas.

Dr Peter Balan

Entrepreneurship Lecturer at UniSA   |   LinkedInGoogle+

Peter joined UniSA following an international management career in Switzerland, Germany, France, UK and Australia in small, medium and very large businesses. Along the way he also started new business ventures.

He is also an intrapreneur

Jo Shanahan

Director - DVE Business Solutions   |   LinkedIn

Jo has a Bachelor of Engineering (Mechanical & Manufacturing) with First Class Honours from UniSA.

She is a director of technology consultancy DVE Business Solutions. She also runs her own eCommerce startup Animal Therapeutics Online which is paired with her primary production business Warrington Park Equestrian Services.

Jo has been a participant of the SA Young Entrepreneurs Scheme and "The Entourage." She has also been a finalist in Anthill 30 Under 30 Awards, Telstra Australia Business Awards, CBA BetterBusiness Booster and Behind Closed Doors.

Contributing Sponsors
Chris Hooper
Samantha Lang
Orren Prunckun
David Truong
Phi Theodoros
Alyssa Sanders
Elouise Dukalskis

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