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Adelaide University, Hub Central, North Terrace, Adelaide SA 5000

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Ever wondered what it takes to be an entrepreneur? The professional and personal challenges, the high and lows, the failures and the success?

Startup Weekend is an intense 54 hour event which focuses on building a web or mobile application which could form the basis of a credible business over the course of a weekend. The weekend brings together people with different skillsets – primarily software developers, graphics designers and business people – to build applications and develop a commercial case around them.

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 400 past events in 100 countries around the world in 2011.

The non-profit organization is headquartered in Seattle, Washington but Startup Weekend organizers and facilitators can be found in over 200 cities around the world. From Mongolia to South Africa to London to Brazil, people around the globe are coming together for weekend long workshops to pitch ideas, form teams, and start companies.

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups.  Come share ideas, form teams, and launch startups.



Jul 12
  • Registration Starts
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow


Jul 13
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Lunch
  • Mentors Arrive
  • Dinner
  • Finished for the day. You may stay and work as late as the venue will allow


Jul 14
  • Arrive, simple breakfast & coffee
  • Lunch
  • Pitch Mentoring
  • Dinner
  • Judging & awards
  • Wrapup
  • Go home!
Platinum Sponsors

Alan Noble

Engineering Director - Google Australia and New Zealand   |   LinkedInGoogle+

Alan is the Engineering Director for Google Australia and New Zealand. In 1996 he co-founded NetMind, which in 2000 was acquired by Puma Technology, later renamed Intellisync, and in turn acquired by Nokia. He left Pumatech in 2002, returned to Australia and joined Foursticks as CTO. In 2005 he founded NetPriva, which was acquired by Expand Networks in 2007, and in turn acquired by Riverbed Technology in 2011.

He's an Adelaide local and is co-founder of SA Angels, and co-founder and director of startupAUS. He also serves on the advisory boards of several Australian universities (Adelaide, NSW, Melbourne and Carnegie Melon) and the Office of the Australian Information Commissioner (OAIC) Industry Advisory Committee. He attended Adelaide University and Stanford University.

Houssam Abiad

Entrepreneur / Councillor - Adelaide City Council   |   LinkedIn

Houssam established Digimob Australia in 2001 while at university and has seen it grow into one of the largest telecommunication service centres in Australia, acquiring Alltech in 2011. He then established three more successful South Australian businesses: Felici Espresso Bar, strategic marketing company MuscleGroup, H by Felici Restaurant in Burnside Village and recently announced a venture with Glam Adelaide, with the latest online business Glam Diary. His entrepreneurship has seen him win many awards including the Ernst & Young Entrepreneur of the Year 2011 Finalist and the Australian Leadership Award at the Future Summit.

Houssam was elected to the Adelaide City Council in 2010 and strives to offer the Adelaide business community and residents fresh, innovative and “big picture” solutions. . Houssam is responsible for moving a motion and getting unanimous support to re-develop Rundle Mall and create a Digital Strategy for the City of Adelaide to help support businesses and entrepreneurs, making Adelaide the first city in Australia to adopt such a strategy. Houssam has recently received unanimous support from council to call for Adelaide to be named the City of Entrepreneurs.

Simon Hackett

Internode Cofounder and Non-Executive Director of iiNet Ltd   |   LinkedIn

Simon Hackett has worked on the development of the Internet since its early days in Australia. After graduating from the University of Adelaide in 1986 (Bachelor of Science in Applied Mathematics and Computer Science), he was a part of the national university team that created the Australian Academic and Research Network (AARNet) – the first emergence of the Internet in Australia.

In 1991 Simon founded Internode and grew it to become a very large privately held Australian broadband company. By 2011, Internode employed around 450 staff, with nearly 200,000 customers and an annual turnover of more than $180m. Simon agreed to sell Internode to iiNet in December 2011, and continued as Internode Managing Director until his transition to joining the iiNet board as a non-executive director in August 2012.

Simon has been the recipient of numerous industry awards. Amongst the key ones are: Future in Review (FiRe) 2011 Entrepreneur of the Year Award (USA)

Sue Milner

Manager for Innovation Corporate and Commercial - ANZ   |   LinkedIn

Sue has had a long term career in banking and financial planning and has a focus to assist people start up and grow in their business.

She is a banker that advocates a connected and partnering approach by sharing knowledge about banking and ways to improve business making the best use of what is available in the financial world.

Sue has lead sales teams in commercial banking and retail banking, runs sessions in our local communities to support small business and works closely with the start up community in Australia.

Sue has a National Focus and high involvement with ANZs digital strategy and the ANZ Innovyz START Program.

Gold Sponsors
Silver Sponsors

Stuart Snyder

Co-Founder, CFO - YourAmigo

Stuart Snyder, was a cofounder, director, and CFO of YourAmigo Ltd which was the SA exporter of the year in 2008. YourAmigo was incorporated in 1999 and successfully commercialised novel search technology acquired from the Flinders University. YourAmigo’s was a technology leader in the search marketing space with installations on web sites in over 30 different countries including many of the world’s top 100 ecommerce companies. YourAmigo’s company headquarters is still in Adelaide although virtually all sales are export. Stuart grew up in Silicon Valley, starting his career as a CPA with KPMG in San Jose, California and migrated to Adelaide in 1993 when he married an Australian citizen. He is now semi retired, mentoring in entrepreneurship.

Todd Miller

Founder - Aussie Inc

Todd Miller has been involved in marketing for over 20 years, across a number of industries. He has been successful in retail leadership with Brashs and Radio Rentals, worked in consumer electronics Sharp and Philips, and creative in the international licensing arena with Imagination Entertainment.

Todd has also worked in advertising and was Managing Director of Synovate, a global marketing and research agency.

In early 2009 Todd founded Aussie Inc., a start up company that takes Australian products to American retailers. In 4 years Aussie Inc. has:
- Launched products across pet, cleaning, gourmet food, camping and hardware
- Gained direct vendor accounts and selling products through Wal-Mart, Wholefoods, and many national retailers across the USA
- Built an infrastructure that includes warehouses, and a sales network of 30+ people across the USA

Aussie Inc. works with a number of Australian companies including:
- Tucker’s Natural
- Total Fresh
- Rufus & Coco
- The Jolly Swagman

In late 2012 Todd merged Aussie Inc. with Global Entertainment company Imagination and is now Global President of the companies. In this new venture Todd oversee’s sales and operations across 45 countries including the USA, UK, Europe and Australia.

Allan O'Connor

Acting Director - ECIC Adelaide University   |   LinkedIn

Dr Allan O’Connor commenced with the Entrepreneurship Commercialisation and Innovation Centre (ECIC) at the University of Adelaide in March 2008. He was formerly with the Australian Graduate School of Entrepreneurship, Swinburne University of Technology, lecturing in the fields of entrepreneurship and innovation in a number of topic areas associated with new venture strategy, evaluation and start-up. Allan’s extensive industry experience has been with the small and medium enterprise sector developing and introducing new products, entering new markets, and expanding sales and business opportunities in both established and new business environments. This experience has exposed him to the challenges of growth, innovation and entrepreneurship with engineered and manufactured goods.

He holds a Mechanical Engineering Certificate, Graduate Diploma in Airconditioning, Graduate Diploma in Management, Master of Enterprise Innovation and PhD in Entrepreneurship.

Tanya Cole

Managing Director – Hessel Group   |   LinkedIn

Tanya is the founder of the nannySA placement service. She saw the importance of understanding her customers (the parents) in what is often a stressful and emotional decision. nannySA established clear communication procedures, and set about listening to customer needs. After 13 years in business the company is now an RTO in Children’s Services, provides pop up crèches, operates 7 childcare centres and is the largest in home care provider for childcare in South Australia.


Geoff Kwitko

Serial Entrepreneur, Web Consultant   |   LinkedIn

Geoff has loved every minute of founding and selling a number of internet related companies over recent years, including an online media monitoring service with over 4,000 customers, an Australian sharemarket discussion community with 22,000 members, and a web marketing and programming consulting firm with 8 staff. Now, Geoff works as a consultant implementing internet marketing campaigns for medium sized companies (PPC advertising, lead collection, landing page optimisation, CRM, ecommerce, social media, video marketing etc). In his spare time, Geoffrey leads and mentors a community of over 900 young tech entrepreneurs and web consultants around Adelaide, called The Startup Club. Over the last three years, over 40 free Startup Club events and workshops have held for local entrepreneurs, including 3 day business seminars and a full day IT conferences.

Kishen Vijayadass

Partner - BDO   |   LinkedIn

Kishen is a Chartered Accountant working with businesses across a range of industry sectors including property & construction, retailing, music, digital content licensing, professional services, manufacturing, technology media & telecommunications and not-for-profit.

Jock Gordon

Founder - MenuPad   |   LinkedIn

A serial entrepreneur, Jock Gordon developed a completely new front of house technology solution for the hospitality industry.

MenuPad is the world’s first tablet-based integrated menu solution, allowing restaurateurs to enhance the customer experience, deliver innovative branding opportunities and significantly reduce costs by streamlining back-of-house operations.

As soon as the product was launched, MenuPad received immediate interest from overseas markets and launched offices worldwide. Jock formed major distribution relationships with leading US Restaurateurs.

Shane Cheek

General Partner - Acumen Ventures   |   LinkedIn

Shane is a corporate advisor and early stage investor. He is currently Managing Director of Method Advisory and General Partner at Acumen Ventures. Previously, Shane was an Investment Manager with Playford Capital, an early-stage venture capital firm. Prior to this, Shane was a State Manager for the Australian Institute for Commercialisation where he provided transaction advisory and commercialisation services to companies in consumer internet & media, medical devices, enterprise software, mobile, geospatial imaging and mining technology.

Pari Pathak

Managing Director - Magnifier Technologies

Pari Pathak is the co-founder and Director of Magnifier Technologies an Adelaide based software development company. With over 10 years in the industry, Pari has been instrumental in the development and rollout of many SaaS, enterprise scale, applications. Although technically inclined, Pari has very quickly learnt the ropes (sometimes the hard way) to enhancing his entrepreneurial skills. He believes that passion, persistence, hard work and integrity are the essential ingredients for success and is always keen to mentor young entrepreneurs with great skills and ideas.

Craig Yeung

Partner - Piper Alderman   |   LinkedIn

Craig is a partner in Piper Alderman’s corporate division. He has extensive experience advising on corporate, commercial and securities law, in particular venture capital, capital raisings, mergers and aquisitions and financial services. Craig has advised many private and public companies in relation to their capital raising needs, from early stage start-up companies to ASX listed companies. He has also advised fund managers and investors in relation to providing capital to companies in need of funding.
Craig also writes regularly for the online publication Startup Smart and is a mentor for Sydney tech incubator PushStart.

Brett Jackson

Director - Innovyz   |  

Brett has extensive national and international management experience in sales, marketing, and business development roles in major listed icon brands. In all of his roles, he was accountable for establishing and achieving challenging goals whilst ensuring that the long-term continued growth of the brands were not compromised by short-term expediency.

His interest in business and management led him to pursue a postgraduate degree in Marketing Management. At Innovyz he is using his experiences and knowledge of business theory to create processes and procedures to make companies more successful, more quickly.

Jo Shanahan

Director - DVE Business Solutions   |   LinkedIn

Jo has a Bachelor of Engineering (Mechanical & Manufacturing) with First Class Honours from UniSA.

She is a director of technology consultancy DVE Business Solutions. She also runs her own eCommerce startup Animal Therapeutics Online which is paired with her primary production business Warrington Park Equestrian Services.

Jo has been a participant of the SA Young Entrepreneurs Scheme and "The Entourage." She has also been a finalist in Anthill 30 Under 30 Awards, Telstra Australia Business Awards, CBA BetterBusiness Booster and Behind Closed Doors.

Finn Peacock

Founder - SolarQuotes   |   LinkedIn

Finn is an expert in PPC advertising and creating & communicating business USPs. He runs a range of on-line businesses and was featured in The Four Hour Work Week by Tim Ferriss. He loves bike riding too!

Jason Goodridge

Managing Director at Axios IT Pty Ltd   |   LinkedIn

Jason has a Bachelor of Science with majors in Math and Computer Science and a Bachelor of Engineering with Honors in Computer Systems. He has since also completed his MBA.

He now works as the Managing Director of local software firm Axios IT. In this role the Axios team achieved listings in BRW, inBusiness and SmartCompany growth lists in 2009 and took out the Telstra SA Small Business of the Year award in 2010.

He also sits ion the board of WebTemplate, Indigo Business Computer Services, Australian Computer Society and the Advisory Board for the School of Computer & Information Science at UniSA.

Shai Coggins

Founder - Vervely   |   LinkedIn

Shai has worked with various not-for-profit organisations, start-ups, small businesses, and companies in Australia and in different parts of the world. She was a co-founder and Community VP for b5media, a Canada/US-based company that received over $10M of VC funding.

Shai has received a number of accolades for her work, including “Most Influential Women in Technology” by Fast Company (2009), and other Top lists in social media and blogging.

Shai’s work has also been featured in different media and publications such as The Advertiser (Adelaide), Reader’s Digest (Australia), Manila Bulletin (Philippines), Elle Magazine (Singapore), SBS Radio Australia, and ABS-CBN TV.

Ben Smit

Founder and Managing Director - Code 360   |   LinkedIn

Ben is the founder and Managing Director at Code 360. With a background in retail, education, management information systems, information security and IT advisory Ben has been involved with a number of business ventures
since the age of 19.

He founded Code 360 in 2008 and has seen it grow in size and profitability each year. With over 10 years in the IT industry, Ben has developed a successful SaaS product, UniOne, used by over 10 University organisations and over 100,000 members around Australia.

Noelle Smit

Co-founder - Teamgage   |   LinkedIn

Noelle has a diverse background in Environmental Management, Compliance and Project Management. She has worked in both government and private sectors. In recent years she joined Code 360, an Adelaide software and web design company as Operations Manager where she oversaw Client Relations, Product Management, Marketing and Sales. She has most recently co-founded Teamgage, a start up looking to improve workplace performance through software that collates anonymous employee feedback into simple actions for management. Teamgage is about to commence beta trials and has already partnered with a US-based VC.

Noelle is an advocate for lean startup methodology and is very passionate about supporting young entrepreneurs. She believes Australia’s future lies in the technology service and software industries that are being built today through startup programs and incubators.

Emma Beams

Director - Venture Dorm   |   LinkedIn

Emma is a qualified solicitor specialising in contract and intellectual property law combined with commercial management experience – but she has managed to shed these shackles to play in the much more awesome space of innovation, entrepreneurship and supporting start-ups.

Emma oversaw the creation of Venture Dorm, a practical entrepreneurship education program which provides training, support and structure to start-ups to validate their business idea and find a viable business model. The program, originating out of Flinders Partners, Flinders University’s commercialisation company, which has just produced its first batch of graduates.

Doug Adamson

Case Manager - Commercialisation Australia   |   LinkedIn

Doug Adamson fills his days working with innovative companies. As a Case Manager with Federal Government agency Commercialisation Australia, Doug assists companies to bring new products, processes or services to the market. He's recently managed a portfolio of early-stage technology investments for a seed stage venture capital fund, and is an advisor to a number of other SME's in training, manufacturing, software, and hospitality. Doug has founded, grown, managed and sold businesses in media, distribution, and web software, and has qualifications in electronic engineering, finance, venture capital and company directorship. His other business interests include a software operation specialising in “big data” analysis, a business facilitating production, training and publishing in organic agriculture and organic gardening, and a boutique tourism operation in the Adelaide Hills.

Leila Henderson

Founder, CEO - Swayve   |   LinkedIn

Leila is the CEO and founder of NewsMaker and Swayve. She has more than 30 years' international experience in media and technology communication and management. An example of the breadth and depth of her experience in journalism includes: Associate Editor of The Canadian Magazine (part of Toronto Star Group)

Trevor Glen

Co-Founder, CEO - Incriptus   |   LinkedIn

Trevor Glen is a co-founder and the CEO of incriptus. A Software Engineer at the Motorola Australia Software Centre for 6 years, Trevor worked on diverse projects such as mobile e-wallets, interactive voice recognition and response systems, and mobile application platforms. Trevor, along with colleagues from Motorola, then founded incriptus and has spent his time since then learning how to raise capital, sell and market software and communicate with shareholders

Remco Marcelis

Virtual CFO   |   LinkedIn

He has been a CFO/COO for innovative technology/cleantech businesses for the last 10 years.

Prior to this he had 4 years in private equity as an Investment Director for Paragon and Investment Manager at Playford Capital. He also has a further 10 years working with multinational management consulting/IT services companies.

He holds a MBA and Graduate Diploma in International Studies from UniSA and a Company Directors Diploma from the Australian Institute of Company Directors.

Anita Nedosyko

Founder- The Unicoach   |   LinkedIn

Anita is CEO of The Unicoach, a company that was formed at Start-up Weekend Adelaide 2012 which then went on to become a winning participant of the 2013 ANZ Innovyz Start Accelerator Program. With the knowledge that she has gained from these experiences and as an entrepreneur of a newly established start-up company she will be able to share with you valuable networks and information on leadership, team work, pitching, marketing and business strategy. Anita loves seeing creative ideas blossom into reality.

Contributing Sponsors
Chris Hooper
Samantha Lang
Michael Wilczynski
Orren Prunckun
David Truong
Michael L Reid
Yue Feng Hong
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